Luminate Publisher Guidelines

Last Modified on December 2, 2011

These Publisher Guidelines ("Guidelines") describe the content, images, website design, and functionality that publishers are not permitted to display, host, use, employ, or prominently and directly link to on any website where the publisher uses Luminate Image Apps or code (each a "Site"). Any violation of these Guidelines constitutes a material breach of the Luminate Publisher Agreement (the "Agreement"), set forth at http://www.luminate.com/viewtos/publisher/ and into which these Guidelines have been expressly incorporated. These Guidelines shall be enforced by Luminate as set forth below.

Reporting Violations

If you visit a Site using Luminate Image Apps or code that you believe in good faith violates any of these Guidelines, please notify us at abuse@luminate.com.

Content

Publishers may not place Luminate Image Apps or code on any Site that displays, hosts, uses, or prominently and directly links to any form of content, actual or simulated, that is, or is described, advertised, or suggested to be:

sexual, pornographic, or erotic.
extreme violence involving cruelty to humans or animals.
extremely graphic or gory, including gruesome or freak accidents.
child abuse or molestation.
advocating or depicting racist, anti-Semitic, homophobic, or misogynistic acts, or hate crime.
sales of illicit drugs, prescription medication, alcohol, and tobacco related products.
sales of weapons.
sales of counterfeit or bootleg products, "warez" or pirated file downloads.
software for hacking computer systems or networks, or accessing files without necessary passwords.
academic cheating or plagiarism services.
gambling or casino-related content.
programs compensating users for clicking ads or using websites, or affiliate programs that generate referral fees, but present no original content.

Website Design & Purpose

Publishers may not place Luminate Image Apps or code on any Site that uses, employs, contains, or includes:

excessive, repetitive, or irrelevant keywords or other metadata in its code or in the text of its webpages..
hidden text or hidden links..
"doorway" pages created just for search engines, or other "cookie-cutter" pages without original content..
text, metadata, or functions designed solely to improve a Site's search engine ranking or PageRank..
text or functions designed solely to induce visitors to click on advertisements..
advertising as its only contents..
anything that is illegal, promotes illegal activity, or infringes on the legal rights of others.

Website Behavior & Functionality

Publishers may not place Luminate Image Apps or code on any Site that:

changes user preferences, circumvents user privacy controls, or respawns cookies or other tracking tools..
redirects users to websites that they have not chosen to visit..
includes malware, automatically generates bookmarks or initiates downloads, or contains pop-ups or pop-unders that interfere with Site navigation..
disrespects other sites’ crawling or indexing preferences, or does not follow the direction of other sites’ robots.txt files.

Intellectual Property

Publishers may not place Luminate Image Apps or code on any Site containing any form of content protected by United States or international intellectual property laws unless they possess all necessary legal rights or licenses to display, alter, modify, and display advertisements in connection with that content.